We love seeing companies realise the ‘power of the Mum’. Understanding just how influential Mum are in how the family dollar is spent and then actually speaking to that audience deserves respect. We’re not sure if this Honda Odyssey is available in New Zealand but we LOVE the awesomeness of this ad.

First of all can we just say – vacuum cleaner inside the car – genius – a Mum had to be involved in that little design feature.

Second – check out this gorgeous ad…

Whoever chose the curly fry, the bubble mixture wand and the gummy bear with one ear as the main characters is pure genius.  Dear ad person – you have truly spoken to mums everywhere (and clearly you’ve been in our cars as well).

 

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